Thursday, July 9, 2009

On insularity

It takes a special level of cluelessness to allow a multinational corporation to publish ads of a Hindu goddess eating hamburgers. And Burger King has achieved it.

2 comments:

James Hanley said...

Or perhaps they're not clueless, but recognizing hindus as an unlikely target audience, they decided it didn't matter if they were offended? Not that this perspective makes them look much better...

pfanderson said...

I love it! Assuming it is someone's totally twisted sense of humor, like Masami Teraoka and his series on McDonald's Invades Japan.

http://www.acluhawaii.org/index.php?id=156

http://ponchorama.com/2005/07/11/masami-teraokas-art-theatre/

But, yes, in the cultural context it is a sick, sick idea. Especially if it is a genuine advertisement.