American Express has this neat commercial where they've created happy and sad faces out of everyday objects:
It's easy to do, of course, because human brains are more or less programmed to identify faces; almost any upside-down triangle arrangement has a chance to trigger this sort of recognition. Amex did a clever job of choosing unexpected objects to represent the faces, but they were able to make them quite clear.
Sometimes you come across a natural arrangement that isn't quite so perfect, yet still triggers recognition - an even stronger indication of just how prone we are to finding faces. For example, this goofy, but happy, tree:
Tuesday, December 29, 2009
Faces, faces
Labels: art, cognition, commerce, photography By Scott Hanley
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment