An observation on social media

From The Scholarly Kitchen, an interesting comment on the "narcissism" of Facebook and other social media:

And this is where the real twist comes in — students, in general, don’t have anything other than themselves and their social lives to promote via social media. But once they’ve published books, established consultancies, started careers, invested in hobbies, etc., you can bet they’ll turn immediately to social media to promote aspects of these goods and services ... It might look like narcissism now, but really, it’s just practice.